Discovered via
the Stop Shopping Monitor:
Improv Everywhere: "We Cause Scenes." Instigator of such delightful recent events as
Monday's NoPant's 2k6,
suicide jumper, and
the mp3 experiment 2.0.
My main question is why? Why have all these culture pirates sprung up of late? Smells like
Cacophony? Or
Kesey? Like
Kaprow? But what in the last few years in particular has caused these phenomena to take off? Is it mere mimesis?
And now game developers have gotten in on the act with
alternate reality games (aka ARGs) like
Jane McGonigal's "I Love Bees". So has culture jamming now been co-opted as
a marketing strategy seeking to "help clients bring their brand and product message to today’s consumers through immersive entertainment-based marketing campaigns"?
Randomos, however,
agrees with and extrapolates from McGonigal's assertion that these create "pronoic" experiences, arguing (among other things) that people come to online and other designed communities looking for utopian experiences.
Improv everywhere
claims to predate flashmobs, which McGonigal
claims to have instigated n San Francisco. Therefore, the question: has the marketing world co-opted culture jamming? Or are the inmates taking over the asylum?
Lots of quetions, not so many answers this morning.