Pepsi's Submarine Fleet
Link on countertrade
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Pepsi & Vodka
The countertrade arrangement where the rights to sell Russian vodka in the US in exchange for Pepsi (to be sold in Russia) was a huge story in the 1990's.
John G. Swanhaus, Jr., vice president, Pepsi Cola Company
As president of PepsiCo Wines & Spirits International, a major part of his responsibility was PepsiCo's supply to the U.S. market of Stolichnaya Russian Vodka as part of a countertrade agreement to sell Pepsi products in the Soviet Union.
Pepsi & Vodka -how did it work, Pepsi-Cola delivers syrup that is paid for with Stolichnaya Vodka. Pepsi has the marketing rights of all Stolichnaya Vodka in the U.S.
Recently Pepsi has made another innovative step by taking 17 submarines, a cruiser, a frigate, and a destroyer in payment for Pepsi products. In turn, this rag tag fleet of 20 naval vessels will be sold for scrap steel, thereby paying for Pepsi products being moved to the Soviet Union.
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At 17 submarines, this mean Pepsi Cola was, temporarily, in possession of the 7th largest submarine fleet in the world
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Pepsi & Vodka
The countertrade arrangement where the rights to sell Russian vodka in the US in exchange for Pepsi (to be sold in Russia) was a huge story in the 1990's.
John G. Swanhaus, Jr., vice president, Pepsi Cola Company
As president of PepsiCo Wines & Spirits International, a major part of his responsibility was PepsiCo's supply to the U.S. market of Stolichnaya Russian Vodka as part of a countertrade agreement to sell Pepsi products in the Soviet Union.
Pepsi & Vodka -how did it work, Pepsi-Cola delivers syrup that is paid for with Stolichnaya Vodka. Pepsi has the marketing rights of all Stolichnaya Vodka in the U.S.
Recently Pepsi has made another innovative step by taking 17 submarines, a cruiser, a frigate, and a destroyer in payment for Pepsi products. In turn, this rag tag fleet of 20 naval vessels will be sold for scrap steel, thereby paying for Pepsi products being moved to the Soviet Union.
-
At 17 submarines, this mean Pepsi Cola was, temporarily, in possession of the 7th largest submarine fleet in the world