This guy is CRAZY.
http://www.cnn.com/video/#/video/us/2009/07/17/am.muller.truck.ak47.cnn Just a little snippet from the end (in regard to the Dealership motto being 'God, Guns, Guts and American Pickup Trucks'):
Interviewer: We could get into the argument of 'what would Jesus do'. Would Jesus carry a gun?
Dealership Owner: No, they didn't have guns back then but I believe he would have carried a sword if he needed it. But he was so powerful that he didn't need any weapon.
WAY TO MISS THE POINT ABOUT JESUS, DUDE.