(no subject)
I saw a terrible commercial last night. I'm not sure if it's new or old since I don't watch much TV, but I hadn't seen it before.
A couple are out on a date on a small boat in the middle of a pond. People who aren't from Michigan might call it a lake. The boat springs a leak. Uh-oh. The woman plugs the hole with a tampon. Date saved. Additional canoodling ensues.
Who thought this was a good idea? Are they trying to expand the market? Is Tampax angling for a Navy contract? Did they try to sell the same concept to the Viagra people but were turned down? This commercial fails on every level. In the future, please stick to established conventions when advertising your product. Avoid advertisements that make a metaphorical connection between your customers and sinking ships. Do not attempt to convince me that maybe I should have a few tampons in my toolbox.
On a positive note, I thought Kia had a very slick ad. A person drives the car (looks like a small car/SUV hybrid) and then tosses the keys to the next person he sees, who puts it to a new use. It highlights the vehicle's versatility, but by keeping your focus on the set of keys and the ever-changing 'owner' it also does what Kia needs its ads to do: get attention off the car itself.
A couple are out on a date on a small boat in the middle of a pond. People who aren't from Michigan might call it a lake. The boat springs a leak. Uh-oh. The woman plugs the hole with a tampon. Date saved. Additional canoodling ensues.
Who thought this was a good idea? Are they trying to expand the market? Is Tampax angling for a Navy contract? Did they try to sell the same concept to the Viagra people but were turned down? This commercial fails on every level. In the future, please stick to established conventions when advertising your product. Avoid advertisements that make a metaphorical connection between your customers and sinking ships. Do not attempt to convince me that maybe I should have a few tampons in my toolbox.
On a positive note, I thought Kia had a very slick ad. A person drives the car (looks like a small car/SUV hybrid) and then tosses the keys to the next person he sees, who puts it to a new use. It highlights the vehicle's versatility, but by keeping your focus on the set of keys and the ever-changing 'owner' it also does what Kia needs its ads to do: get attention off the car itself.