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May 11, 2007 21:35

PRINCE TO INTRODUCE 3121 - THE PERFUME: Singer launches Web site announcing new fragrance launch in July.

*It looks as though Prince is about to release a new fragrance line named after his latest album and club, 3121.

According to the product’s Web site, 3121perfume.com, the new scent will be released on July 7, a.k.a. 07-07-07, and is described as “a kaleidoscope of rich florals...Xquisite, Mysterious, Xotic,”

The perfume launch precedes Prince’s recently-announced 21-show run in London this summer, which is scheduled to kick off with seven shows at the 02 Arena on August 1, 3, 4, 7, 10, 11, and 14 as part of the Earth Tour.

As previously reported, he’ll charge 31.21 pounds per ticket ($62), in honor of the album, and will switch up the style of his show each night so that the die-hards who attend multiple performances will have 21 completely different experiences.
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