Performance Art, Rock Music Reach Engineering Nirvana in OK Go Video
Posted on Jun 01, 2010 03:54:33 PM | Michael Carlowicz
What do NASA techies do with their spare time? They make rock-n-roll videos. Not the big-hair, booty-shaking, smoke-and-fire kind. They help make rock videos that would make their daytime colleagues proud or jealous, or both.
The rock band OK Go prides itself on creative visual expressions of their music, and they wanted an extra dose of gee-whiz fun for their song "This Too Shall Pass." In early 2010, the group enlisted the help of Syyn Labs -- a self-described "group of creative engineers who twist together art and technology." The Syyn Labs fraternity included (or ensnared) four staff members from NASA's Jet Propulsion Laboratory.
OK Go requested a Rube Goldberg machine as the centerpiece of a video. To borrow from wikipedia, a "Rube Goldberg machine is a deliberately over-engineered machine that performs a very simple task in a very complex fashion, usually including a chain reaction. The name is drawn from American cartoonist and inventor Rube Goldberg." Think of the classic board game Mousetrap or your favorite chain reactions from Tom & Jerry cartoons.
More than 40 engineers, techies, artists, and circus types spent several months designing, building, rebuilding, and re-setting a machine that took up two floors of a Los Angeles warehouse. The volunteers went to work after work, giving up many nights, weekends, and even some vacation days to build a machine that has drawn more than 13 million views on YouTube. . . ." More: http://wiki.nasa.gov/cm/blog/whatonearth/posts/post_1275422073165.html
What do NASA techies do with their spare time? They make rock-n-roll videos. Not the big-hair, booty-shaking, smoke-and-fire kind. They help make rock videos that would make their daytime colleagues proud or jealous, or both.
The rock band OK Go prides itself on creative visual expressions of their music, and they wanted an extra dose of gee-whiz fun for their song "This Too Shall Pass." In early 2010, the group enlisted the help of Syyn Labs -- a self-described "group of creative engineers who twist together art and technology." The Syyn Labs fraternity included (or ensnared) four staff members from NASA's Jet Propulsion Laboratory.
Click to viewOK Go requested a Rube Goldberg machine as the centerpiece of a video. To borrow from wikipedia, a "Rube Goldberg machine is a deliberately over-engineered machine that performs a very simple task in a very complex fashion, usually including a chain reaction. The name is drawn from American cartoonist and inventor Rube Goldberg." Think of the classic board game Mousetrap or your favorite chain reactions from Tom & Jerry cartoons.
More than 40 engineers, techies, artists, and circus types spent several months designing, building, rebuilding, and re-setting a machine that took up two floors of a Los Angeles warehouse. The volunteers went to work after work, giving up many nights, weekends, and even some vacation days to build a machine that has drawn more than 13 million views on YouTube. . . ." More: http://wiki.nasa.gov/cm/blog/whatonearth/posts/post_1275422073165.html