It has just been announced that Kenny Chesney is teaming up with Constellation Spirits to create a premiere brand of rum which he will then endorse.
From Kenny: "We're looking to create a fun-in-the-sun, vacation-in-a-bottle type experience that people everywhere can enjoy when they kick back and relax."
There were two articles found on this, one
HERE from Earth Times, and second from Nashville Gab found
HERE.