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Plum is a new type of media network. Produced in, for and about some of America’s most dynamic communities, Plum programming is honest, authentic and optimistic. It celebrates the natural beauty and character of its communities and spirit and intellect of the people who live and visit there.
Plum’s current markets are Nantucket, Martha’s Vineyard, the Hamptons, Vail, Aspen, Telluride, Sun Valley and Miami Beach. While the towns may be small, the reach and influence is not. Plum’s markets are destinations of choice for over 16.4 million of the nation’s most interesting and influential people each year. They are people who define the culture in the media, business, arts and politics. They are Plum’s audience as well as its content. Increasingly, Plum is available to a broader audience beyond its communities through video on demand and the Internet.
AUDIENCE: Over 16.4 million potential viewers cycle through our markets over the summer and winter seasons.
CHANNELS: Launched in the summer 2004. With channels currently located in Nantucket, Martha’s Vineyard, the Hamptons, Vail, Aspen, Telluride, Sun Valley and Miami Beach.
CONTENT: Highly relevant local content in each market with innovative original programming broadcast across the network. Plum is part of the experience of visiting these places and the only place “independent” television happens. Great talent is given the freedom to create-in their own style. Plum also covers local film festivals, wine festivals, and sports competitions. The programming is honest, authentic and celebrates the natural beauty & ecology of the communities Plum broadcasts in.
NETWORK SPONSORS: Plum Network Sponsors benefit from a combination of commercial time including long forums, on-air mentions, sponsorships, integrated content, and pr/promotional efforts to promote the brand message.