that's what I call effective advertising
Saw this last night while watching The L Word on LOGO, miraculously included (thanks, MTV!) in our cable plan. And, quite honestly, I don't even care if I'm giving Levis free advertising now, because this ad was just. so. perfect. The dreads, the all-girls high school, the rugby... and aired during The L Word. Looks like one company, at least, understands their constituency. Well done.