Sleeping Pokemon Campaign Pillow?

[seifer_a]

Kinda curious about this since I just got the ad for this through the pokemon.jp email.

http://www.pokemon.co.jp/info/2010/12/p101217_01.html

Is it actually going to be for sale next month? Is it a lottery item?

Like I said, just mainly curious, especially since this seems to be the only bedding related items Ive seen for Pokemon in Japan.