EFFIES
Was just walking back home from the Effies yesterday when I heard the sound of a violin playing in the night. I reckon some little kid was practising his scales on the violin. Suddenly I thought of myself years back, when I was forced to practise the piano like an hour a day. How I dreaded those hours and doing the tedious theory work.
Looking back, I wonder if I regret quitting piano at grade 7. Looking at the friends around me, those who can play music so freely on the piano, I wonder if I had continued, would I be able to play like them? I mean, I can sightread and all, but playing by ear is something which I've yet to achieve. If only playing the piano was as easy as singing.
And I was also thinking how time flies. Years back I yearned to grow up and not be controlled by my mom's rigid timetables. Although I know they were all for my own good.
Now, in the heat of the recess week when I'm bogged down by assignmetns and deadlines, I yearn to return to those days when it was just school and home everyday. The only stresses I had was whether I got to catch my favourite drama serial on TV or if I had a nice haircut.
Speaking of the recess week, today we attended the inaugural World Effie Festival held at suntec convention centre and we were given our delegate badges. Haha, can you imagine, a ticket to the world effie festival costs $2250. And a discount allowed for you to go at $1800. That's how huge the event is. Basically it celebrates creativity and the excellence of advertising and they showcase effie award winners and the winning strategies behind the products..
All I can say is, they were fabulous and thought inducing, but not really educational. I mean, in the light of being a student, your work is more than often critiqued below its actual value and you don't get to see that stroke of "brilliance" that deserves an effie award in class.
As rightfully mentioned by yogs, if you had mentioned in class during a project that required you to reposition CocaCola light. And you said, "hey, why not let's focus on how easy it is to lose 1 calorie? And as compared to Coke zero, why not focus on putting the tangible in the intangible "zero" of the calories?"
The usual answer would probably be "huh. what the hell, isnt that obvious?"
But a stroke of brilliance it is at Ogilvy HK, where that bid won them the effies. Just makes me wonder where the fine line between brilliance and foolishness lies. And also reminds me how we should all be good listeners, be it in project meetings or even in daily lives.
The essence in it is that no idea is a bad idea. An idea cannot be bad, it can only be ineffective. I guess that'll serve a lesson to all those people in the creative industry.. how we should always keep an open mind to ideas.
After all, you never know where it'll get you.
After all that talk, its time for pictures! Omg yogs and the CS people are the biggest camwhores I've ever seen. We can succeed in making ourselves look like idiots even though we were decked in presentable outfits fit for the event. And JARED LAI you are a camwhoring himbo.
Let the pictures do the talking.
the one and only yogs, who claims i made up 80% of her effies! hahahaha.
us again, goofing around with our effie delegate badges. gosh the number of contorted expressions our faces allow us to make!
everyone and everyone else who was excited enough to take photos with us. mr jared lai showing off his 5 megapixel phone camera.
Looking back, I wonder if I regret quitting piano at grade 7. Looking at the friends around me, those who can play music so freely on the piano, I wonder if I had continued, would I be able to play like them? I mean, I can sightread and all, but playing by ear is something which I've yet to achieve. If only playing the piano was as easy as singing.
And I was also thinking how time flies. Years back I yearned to grow up and not be controlled by my mom's rigid timetables. Although I know they were all for my own good.
Now, in the heat of the recess week when I'm bogged down by assignmetns and deadlines, I yearn to return to those days when it was just school and home everyday. The only stresses I had was whether I got to catch my favourite drama serial on TV or if I had a nice haircut.
Speaking of the recess week, today we attended the inaugural World Effie Festival held at suntec convention centre and we were given our delegate badges. Haha, can you imagine, a ticket to the world effie festival costs $2250. And a discount allowed for you to go at $1800. That's how huge the event is. Basically it celebrates creativity and the excellence of advertising and they showcase effie award winners and the winning strategies behind the products..
All I can say is, they were fabulous and thought inducing, but not really educational. I mean, in the light of being a student, your work is more than often critiqued below its actual value and you don't get to see that stroke of "brilliance" that deserves an effie award in class.
As rightfully mentioned by yogs, if you had mentioned in class during a project that required you to reposition CocaCola light. And you said, "hey, why not let's focus on how easy it is to lose 1 calorie? And as compared to Coke zero, why not focus on putting the tangible in the intangible "zero" of the calories?"
The usual answer would probably be "huh. what the hell, isnt that obvious?"
But a stroke of brilliance it is at Ogilvy HK, where that bid won them the effies. Just makes me wonder where the fine line between brilliance and foolishness lies. And also reminds me how we should all be good listeners, be it in project meetings or even in daily lives.
The essence in it is that no idea is a bad idea. An idea cannot be bad, it can only be ineffective. I guess that'll serve a lesson to all those people in the creative industry.. how we should always keep an open mind to ideas.
After all, you never know where it'll get you.
After all that talk, its time for pictures! Omg yogs and the CS people are the biggest camwhores I've ever seen. We can succeed in making ourselves look like idiots even though we were decked in presentable outfits fit for the event. And JARED LAI you are a camwhoring himbo.
Let the pictures do the talking.
the one and only yogs, who claims i made up 80% of her effies! hahahaha.
us again, goofing around with our effie delegate badges. gosh the number of contorted expressions our faces allow us to make!
everyone and everyone else who was excited enough to take photos with us. mr jared lai showing off his 5 megapixel phone camera.