Today i bored and made a tutorial
crop your image and sharpen it.
1duplicate and set it to screen or multiply %100
2. make a new selective coloring
Reds: -74, +9 +51, 0
Yellows:-36, 0, -38, -100
Blues:-13, 0, 0, 0
Neutrals:+22, -11, -22, -18
3. make a new solid color with # C72A2A
Set it to Luminosity %5
4. make a new color balance
Midtones: +40, -51, -63
Shadows: -26, +35, +50
Highlights:-9, +21, +41
5.make a new channel mixer
Red:+116, -12, +22
Green:0, +96, 0
6.make a new selective coloring
Reds:-100, +26, +46, 0
Blues:-100, +100, +100, -100
Whites:+100, -65, -49, +21
And finish !!
by the way i used this texture
Other examples..
and psd file
here