Le Gulp...
The Devil!
Fuck, what am I meant to write about this guy?
I guess Ellis could deal with him. I rather like Ellis
Anyway, on to the meanings!
Upright - It's a bit sanctimonious, but it basically boils down to feeling trapped in shallow, superficial relationships and situations which you can overcome if you work at it. It could also refer to "deviant sexual tendencies" or cults. I'm guessing this is "devient sexual tendencies" as in paedophilia and rape, rather than SSC BDSM or fetish play, since I'm pretty sure Tarot readers have about as much business criticizing lifestyle choices as Jamie Oliver does approving jet-engine schematics.
Reversed - You (the fortune seeker) suffer addictions or compulsions, but these can be overcome. Actually both readings kind of stress the "you can break free if you're willing to fight for it" idea. Which rather does sound like Ellis, don't you think?