Barilla: Can a change of heart be possible? Or is it only calculated?

Sep 28, 2013 13:39

Interesting article here."CEO Barilla has released another apology, this time on video. It’s difficult to watch the video, and Barilla’s near comatose delivery, without thinking of Patty Hearst. Clearly this is someone who’s had a bad 48 hours, and appears under some duress....In response to the video, a number of people on Facebook defended Barilla’s homophobia, and actually got upset with him for apologizing. Sadly for Barilla, his defenders didn’t do him any favors."
Mr. Barilla's apology is undercut by previous remarks, which suggests that this 'apology' is simply back-pedaling to protect the company's market share. Yet: is it possible that people whose opinions are laced with homophobia can change? Is it possible that the outcry from Mr Barilla's remarks have shocked him into really rethinking his attitudes? It's possible. Difficult, but possible. Since he does want to protect the company, his apology is suspect, and one wonders how sincere it really is (he still insists he has never discriminated against gays. Yeah, right). Yet, if he does follow through with his offer to meet with people whose definition of family differs from his, perhaps his mind will be opened. A little.

For the time being, however, I won't be buying any Barilla pasta.

What do you think?

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See also this article.

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gay civil rights, thinking about this

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