Wow!

Apr 05, 2011 10:43

One of the most fun commercials I've seen in years:

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Here's how it was made )

videos, cheering charms

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Comments 4

dreamshark April 5 2011, 16:38:22 UTC
Really beautiful, thanks. I must show it to Richard.

If this is actually a commercial, it shows how much the concept of "commercial" has changed in the last few years. To me it looks more like a series of inventive short films sponsored by something called "Batelco." I never heard of Batelco before and I still have no idea what it is. I guess the idea is to impress the viewer so much that they are moved to (1) Watch all the way to the end, (2) Make note of the sponsor's name and (3) Google the sponsor on their own.

If this is the future of commercial messages, it certainly is more enjoyable than the old type. I'm not sure how well it works, though. I passed (1) and (2) but not (3), so I still don't know what Batelco is.

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naomikritzer April 5 2011, 17:18:00 UTC
Ha. Ditto to all this.

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zedmeister April 6 2011, 03:07:25 UTC
I kept getting distracted by the fact that it was clearly filmed in Toronto (where I live), but it's apparently supposed to be Bahrain?

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cloudscudding April 6 2011, 12:59:15 UTC
That made me grin so big.

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