Starbucks came out with "revolutionary" instant coffee recently. Being a frequenter of Bargainist.com, I learned of the free trial sign-up, and requested a couple packets.
Here's more info and a review if you're curious:
http://www.notmartha.org/archives/2009/02/19/starbucks-via-readybrew-instant-coffee/ (Yay for non-boring sources! That could have been Reuters!)
My opinion? It's really, really good. Like, replaces some kinds of brewed coffee good. However, depending on what they want for it, it may or may not be a viable option to actually buy on a regular basis...
It is awfully tasty and mild, though...
[EDIT:] Even the dregs (little gritty bits at the bottom of the cup) taste good. DAMN. haha