Apr 07, 2009 11:39
I am always amazed and pleased at just how powerful word-of-mouth referrals are. I mean, my whole business is built on it. I can't imagine a more effective sales pitch than the one that comes from someone you trust.
A few minutes ago I got a referral from a very dear mountain biking friend with whom I've rarely, if ever, discussed business. I don't know if the referral will turn into work, but it's still such a pleasure to get referred.
The economy may be in freefall but if we just keep referring and expanding our social networks, I think we'll do okay.