And for those who haven't found this comm by now: Life without FanLib is...

May 23, 2007 15:13

here: http://community.livejournal.com/life_wo_fanlib/

I found the entry "We Call It Fanfiction. FanLib Calls It Viral Marketing. A special round-up of FanLib's activities since 2003" especially interesting.

Quote from the article:

"As was exposed by rez_lo and chesyre, FanLib isn't a hapless throwback to 1999 dot bombs. Instead, FanLib has been cozying up to the RIAA while attempting to remake itself as the leader in a new type of viral marketing, formerly known as fanfiction.

December 2003
In this article archived at my2sentences, (links are provided in the original entry) FanLib founder Chris William explains his plan: "There is this incredible amount of fan energy that is unharnessed by the creators, producers, and distributors of these existing properties," said Williams. 'We thought why don't we marry the [online] technology and the audience and create a platform that will harness the energy in a way that can be controlled and moderated by the creators and distributors of that existing property.'... "
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