Moxious!
I grabbed a few bottles of Moxie at a local store here in Southern California, and since I've ever seen it around here before, I decided I had better try it now!
For those not in the know, Moxie is a classic carbonated beverage from about as far back as they go. Like, back to the point where sodas were considered medically beneficial for problems besides "having too many teeth." Moxie ads featuring a genial but stern professional looking man were the norm, and were the same fully-painted spectacles that you'd expect from advertising of the era. Nobody nowadays produces oil-portraits for ad agencies anymore. The bubbly elixir is hard to find outside of New England, as it's got a very unique taste that not everyone likes. It's not just a cola, it also contains root extract as a primary flavoring. Because of its cult status, it's existed in a weird twilight realm of potential cancellation, and at the very least it's hardly ever distributed outside of the areas where Moxie is traditionally popular. I checked out the website for the company that bottled it and it looks like it was coded in 1991, so I'm glad I was able to pick some up.
So yeah, after all that buildup I finally got to taste the cultural icon. And it kinda sucked. The initial flavor was really cool, a spice-infused cola with a really complicated taste- like someone dropped a Good Earth teabag into a coke. It was a little like holiday pepsi (the pepsi that had nutmeg flavors and shit in it), but only slightly. The problem arose when those flavors started to unravel in my mouth.
I mentioned briefly that the aftertaste was my problem with it. I had no idea what I was in store for. This soda takes aftertaste to a whoooooole new level. I was tasting this stuff an hour later. I gave my girlfriend a sip of it 5 hours ago and she swears she can still taste it, and we went out for burritos in the meantime. It's got to be the root extract- it's like a metallic ginseng flavor that just grabs onto your tongue like a nest of burrs and won't be shaken off. I found myself drinking more of it to avoid the aftertaste.
That initial rush of flavor was great, and BIG ups to any soda that uses cane sugar for sweetening. Usually I'm the one who likes the weird underdog flavor that everyone hates- as I mentioned in the video I've been known to drink straight tonic- but this was one acquired taste that I didn't acquire, no matter how much I wanted to be able to appreciate a classic. Especially since, as I said, the damn stuff was harder to get than albino porn.
For those not in the know, Moxie is a classic carbonated beverage from about as far back as they go. Like, back to the point where sodas were considered medically beneficial for problems besides "having too many teeth." Moxie ads featuring a genial but stern professional looking man were the norm, and were the same fully-painted spectacles that you'd expect from advertising of the era. Nobody nowadays produces oil-portraits for ad agencies anymore. The bubbly elixir is hard to find outside of New England, as it's got a very unique taste that not everyone likes. It's not just a cola, it also contains root extract as a primary flavoring. Because of its cult status, it's existed in a weird twilight realm of potential cancellation, and at the very least it's hardly ever distributed outside of the areas where Moxie is traditionally popular. I checked out the website for the company that bottled it and it looks like it was coded in 1991, so I'm glad I was able to pick some up.
Click to viewSo yeah, after all that buildup I finally got to taste the cultural icon. And it kinda sucked. The initial flavor was really cool, a spice-infused cola with a really complicated taste- like someone dropped a Good Earth teabag into a coke. It was a little like holiday pepsi (the pepsi that had nutmeg flavors and shit in it), but only slightly. The problem arose when those flavors started to unravel in my mouth.
I mentioned briefly that the aftertaste was my problem with it. I had no idea what I was in store for. This soda takes aftertaste to a whoooooole new level. I was tasting this stuff an hour later. I gave my girlfriend a sip of it 5 hours ago and she swears she can still taste it, and we went out for burritos in the meantime. It's got to be the root extract- it's like a metallic ginseng flavor that just grabs onto your tongue like a nest of burrs and won't be shaken off. I found myself drinking more of it to avoid the aftertaste.
That initial rush of flavor was great, and BIG ups to any soda that uses cane sugar for sweetening. Usually I'm the one who likes the weird underdog flavor that everyone hates- as I mentioned in the video I've been known to drink straight tonic- but this was one acquired taste that I didn't acquire, no matter how much I wanted to be able to appreciate a classic. Especially since, as I said, the damn stuff was harder to get than albino porn.