career longevity.

[party_of_one]

"Tocqueville coined the term 'individualism' to describe a characteristic American attitude that was not just a matter of self-love. He described how, ironically, individualists spent much of their time checking how well they were doing compared to their neighbors-- which built an element of conformity into a society that otherwise praised independence. He reported on how when everyone was encouraged to think for themselves and make their own decisions, this undermined traditional social institutions-- as children were less likely to respect the opinions of their parents, for example."

And thus, why the need for product positioning [advertising] will always exist as far as I'm concerned.