Comment-piece on the Nurofen scandal by Suzanne Moore:
When ill or in pain, we will pay for any promise of a magic bullet.
And okay, what a scam, eh? But am I getting a bit of subtext here about people wanting magic pills that fix what ails them, tut-tut?
Should they tough it out? I think not. I think it is entirely reasonable to want effective analgesia for the routine aches and pains of life.
Also, article here,
where does marketing end and deception begin? invokes possible role of the placebo effect.
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