when buying laundry detergent at the store, be sure that its actually detergent, and not fabric softener. the
seventh generation
and
bottles are the same color. i'm used to
and
. i made the mistake when buying it off the shelf, and got two bottles at the time.. and then never really looked at it closely again until i had had bought "more". doh! at least there were no ill effects, other than my clothes being nice and soft :)