I'm a teacher, so in the summers, I get to listen to shows at various times of day. Every so often, I'll tune into conservative talk radio-- though I can take it only in really small doses. The ads are almost exactly what you'd expect for the tinfoil hat crowd. Lots of investment in gold; supplements to boost testosterone and reverse male pattern baldness and encourage weight loss; Legal Zoom (until now, apparently); and for some reason in my local market, an inordinate number of dentists specializing in cosmetic dentistry.
I think so, at least for television, not sure about radio.
I'm pretty sure they try to take a representative sample of households who would theoretically reflect the viewing patterns of the nation as a whole (my family did it once) but I don't know if they take into account things like DVR or the large amount of people who stream things online. I listen to radio broadcasts on my phone all the time, but never live.
Arbitron ratings probably worked just fine once upon a time, but in this new world, it's probably a very stupid way to measure your audience. I suspect that unless Neilson and Arbitron update themselves they will go the way of the dinosaur in the next 20 years.
(The comment has been removed)
Reply
Reply
Reply
Truck drivers. Farmers. Mechanics. People can listen while they work.
Reply
Reply
I'm pretty sure they try to take a representative sample of households who would theoretically reflect the viewing patterns of the nation as a whole (my family did it once) but I don't know if they take into account things like DVR or the large amount of people who stream things online. I listen to radio broadcasts on my phone all the time, but never live.
Reply
Arbitron ratings probably worked just fine once upon a time, but in this new world, it's probably a very stupid way to measure your audience. I suspect that unless Neilson and Arbitron update themselves they will go the way of the dinosaur in the next 20 years.
And that's a good thing.
Reply
Leave a comment