Face-Recognizing Billboard Only Displays Ad To Women

[kangofu]

Face-Recognizing Billboard Only Displays Ad To Women
Source - Tech Crunch
Devin Coldewey
February 21, 2012

Comments

[4dollabj]

How embarrassing for the women that the billboard deems "manly"

[mephisto5]

How dangerous for the outed trans* person. But what a gift to bullies.

[bnmc2005]

Reminds me of the scenes from Minority Report where the

[layweed]

Yup!

[urplesquirrel]

I actually think this campaign is really clever, technical difficulties aside. Nothing gets a person attention more than not being allowed to see something.

[roseofjuly]

How would they even know they weren't being allowed to see it? The screen doesn't seem to give any kind of indication that they are being excluded from something.

[bnmc2005]

But yeah, I have to say ... it's amazing how technology dramatically emphasizes the extreme ways that binary code is placed upon gender on a daily basis.

[eridaelectric]

I find this statement interesting, as technology (computers, software) is made up of binary code... I wonder how different our knowledge of math and computers would be if from the beginning different genders and gendered behaviour was considered normal.

Unrelated to the article, just a thought.

[dragonhawker]

we’re not giving men and boys the choice to see the full ad on this occasion - so we get a glimpse of what it’s like to have basic choices taken away

Given that most people prefer not to see ads whenever they're given the choice, I'm really not sure this comparison does much.

That technology is eeenteresting, tho.

[mingemonster]

like men will think of that, lol. they'd cry if they were denied a kick in the shins

[aiffe]

lol, this.

[omgwtfbbqcandy]

hahaha yes