THE KING builds his fanbase one social media network at a time
Last week in a post titled "Forget Network Promises: Social Media Has Already Made Its Upfront Verdicts," Ad Age Media Editor Nat Ives served up preliminary rankings of the "most social" new shows coming to TV, using data from Networked Insights, a social-media analytics company that advises brands and agencies on media planning.
Today we're drilling down into one aspect of the data: the extent to which the talent starring in all these new shows may or may not be able to drive social conversation. After all, in many ways just about any new show (except a spin-off) has to start from scratch from a social-media perspective; nobody will be following a new show's official Twitter account until word gets out about its handle. But some shows get a head start thanks to stars who are already big in social media, like comedian Dane Cook, coming to NBC this fall. More on him -- along with other comments and insights -- below the infographic.
More at the source
Literally can't handle the way he steadily builds his fanbase and guarantees himself a career post-Glee instead of riding on a wave of hype. His show is going to kill it in the ratings; I can't. Who else but the King?
Today we're drilling down into one aspect of the data: the extent to which the talent starring in all these new shows may or may not be able to drive social conversation. After all, in many ways just about any new show (except a spin-off) has to start from scratch from a social-media perspective; nobody will be following a new show's official Twitter account until word gets out about its handle. But some shows get a head start thanks to stars who are already big in social media, like comedian Dane Cook, coming to NBC this fall. More on him -- along with other comments and insights -- below the infographic.
More at the source
Literally can't handle the way he steadily builds his fanbase and guarantees himself a career post-Glee instead of riding on a wave of hype. His show is going to kill it in the ratings; I can't. Who else but the King?