geek girls: only there to provide eye candy for geek boys

Jul 30, 2010 22:21

I submit, without commentary, this Best Buy commercial. It speaks for itself, really.

image Click to view



Scene: A Best Buy store. A white mother and her white, college-aged son are browsing laptops, with the help of a Best Buy employee, who is a young black man. There is a sign reading: "Buy a laptop, get a geek."

Son [looking at a particular laptop]: Man, this is perfect.

Employee: Great. Well, with every laptop, you get a geek, so, take your pick. [He gestures at the wall, and they walk over, where adult humans are packaged in clear boxes as if giant dolls.]

Mom: Look at all these fabulous geeks. There are so many. [They walk past an Asian man in a box, then a white man in a box, and then come to a black man in a box.] Look at this one. It helps you [reading info on box] "video chat with Mom."

[Son comes to a stop in front of a white woman in box; she is young, thin, conventionally beautiful, brunette, with her hair up in a bun, and wearing glasses-a sort of classic "sexy librarian" look.]

Son: Bingo.

Mom [pointing at black male geek]: Look at this one-you can video chat with me, honey.

Son [staring, gape-mouthed, and moving closer to white female geek]: Mom, go get the car.

Mom [to employee]: He's in such a hurry to learn!

Voiceover: Buy a new laptop and get Geek Squad support for six months-online, on the phone, or in-store.

(transcript from Shakesville, I hope that's okay)

eta: edited so that the video embed wouldn't break the layout, sorry about that.

advertising, technology, masculinities

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