I submit, without commentary, this Best Buy commercial. It speaks for itself, really.
Click to view
Scene: A Best Buy store. A white mother and her white, college-aged son are browsing laptops, with the help of a Best Buy employee, who is a young black man. There is a sign reading: "Buy a laptop, get a geek."
Son [looking at a particular laptop]: Man, this is perfect.
Employee: Great. Well, with every laptop, you get a geek, so, take your pick. [He gestures at the wall, and they walk over, where adult humans are packaged in clear boxes as if giant dolls.]
Mom: Look at all these fabulous geeks. There are so many. [They walk past an Asian man in a box, then a white man in a box, and then come to a black man in a box.] Look at this one. It helps you [reading info on box] "video chat with Mom."
[Son comes to a stop in front of a white woman in box; she is young, thin, conventionally beautiful, brunette, with her hair up in a bun, and wearing glasses-a sort of classic "sexy librarian" look.]
Son: Bingo.
Mom [pointing at black male geek]: Look at this one-you can video chat with me, honey.
Son [staring, gape-mouthed, and moving closer to white female geek]: Mom, go get the car.
Mom [to employee]: He's in such a hurry to learn!
Voiceover: Buy a new laptop and get Geek Squad support for six months-online, on the phone, or in-store.
(
transcript from Shakesville, I hope that's okay)
eta: edited so that the video embed wouldn't break the layout, sorry about that.