RS interview about RS
Taken shamelessly from IDF:
http://www.thedailybeast.com/blogs-and-sto...oming-out/full/
Selected quotes:
“He didn’t lie. He was transparent and honest,” explained brand futurist Martin Lindstrom, author of Buyology, and market-trend analyst. “The gay thing these days is a brand in itself and his appeal to the tween market that drives the sales for Idol products these days will be huge. The biggest trend for tweens isn’t to be in the crowd these days, it is to stand out in it. That is what Lambert has done by branding himself this way. And that is what is going to drive his record sales.”
And his admission also came as a shock for the magazine, she notes, denying the rumor that Rolling Stone set this all up as a publicity stunt to sell copies in a market saturated with celebrity gossip.
“It was through no part of my own did I get this story.” Grigoriadis says. “I went to the finale and waited around forever. We knew he had the cover, but that was it. I went to the party and I went to his publicist’s offices and by that point I was like ‘He had better say something freaking good,’ and then he came out [of the room] and he actually came out. He said ‘Yeah so I am going to tell you everything and I want to say it all once, and this is the way it is going to be.’ And then he just completely re-branded himself.”
AND SO WE LEARN :
1) Adam had the cover regardless of AI outcome. Just to show how much RS values him.
2) Adam had the cover regardless of whether he's coming out. Just to show that RS values HIM and his talent, not the potential shock value of his homosexuality.
http://www.thedailybeast.com/blogs-and-sto...oming-out/full/
Selected quotes:
“He didn’t lie. He was transparent and honest,” explained brand futurist Martin Lindstrom, author of Buyology, and market-trend analyst. “The gay thing these days is a brand in itself and his appeal to the tween market that drives the sales for Idol products these days will be huge. The biggest trend for tweens isn’t to be in the crowd these days, it is to stand out in it. That is what Lambert has done by branding himself this way. And that is what is going to drive his record sales.”
And his admission also came as a shock for the magazine, she notes, denying the rumor that Rolling Stone set this all up as a publicity stunt to sell copies in a market saturated with celebrity gossip.
“It was through no part of my own did I get this story.” Grigoriadis says. “I went to the finale and waited around forever. We knew he had the cover, but that was it. I went to the party and I went to his publicist’s offices and by that point I was like ‘He had better say something freaking good,’ and then he came out [of the room] and he actually came out. He said ‘Yeah so I am going to tell you everything and I want to say it all once, and this is the way it is going to be.’ And then he just completely re-branded himself.”
AND SO WE LEARN :
1) Adam had the cover regardless of AI outcome. Just to show how much RS values him.
2) Adam had the cover regardless of whether he's coming out. Just to show that RS values HIM and his talent, not the potential shock value of his homosexuality.