SNEAK PREVIEW OF THE NEW MOVIE 2012....
SONY Announces Huge, Multi-Network Preview of "2012" Footage
This would be a GREAT time to premiere Adam's new song....JS....JS
It’s hard to verify - there isn’t a Guinness book of movie marketing gimmicks to consult - but the plan does sound impressive: To promote “2012,” the coming Roland Emmerich thriller about a global cataclysm, Sony has organized what it believes is the largest ever preview of a movie.
Two minutes of “2012,” set for release on Nov. 13, will be shown on television on Thurs., Oct. 1, sometime between 10:50 p.m. and 11 p.m. Eastern Time. The footage will air on three of the major broadcast networks (ABC, CBS and NBC), 89 cable channels, local stations in 70 markets and Spanish-language networks. Afterwards, people can see an extended sequence on fancast.com or Comcast On Demand.
By the studio’s calculation, the so-called “roadblock” will reach about 110 million television viewers - a delivery that would exceed the Super Bowl.
Sony’s marketing has been steadily improving to the point where some rival studios are starting to openly envy its ideas. A quirky campaign for “District 9” encouraged people to call a phone number to report non-human activity. The studio’s aggressive marketing push for “This Is It,” the Michael Jackson concert footage film that opens Oct. 28, is also turning heads.
Insiders point to the appointment in June of Marc Weinstock as Sony’s solo president of marketing as the reason. Mr. Weinstock announced the “2012” marketing stunt on Wednesday, saying of the movie: “Since it appeals to such a broad audience, we wanted to launch our campaign in a way that would make an impact.”
SOURCE: mediadecoder.blogs.nytimes.com/2009/09/23/sony-announces-huge-multi-network-preview-of-2012-footage/
Thanks to omgcassiee on Twitter for the heads up!
Supported by a multi-million dollar promotional campaign by Comcast, the action-packed two-minute sequence from 2012 will air on the major broadcast networks (ABC, NBC and CBS), 89 cable networks, local stations in the top 70 markets, and Spanish-language networks throughout the United States. With nearly 450 separate North American television outlets taking part in this unprecedented media event, it is projected that the 2012 footage will reach nearly 110 million television viewers - a delivery that exceeds that of the Super Bowl. The two-minute scene will reach an estimated 90% of all households watching ad-supported television at that time.
SOURCE:news.prnewswire.com/DisplayReleaseContent.aspx