Super Bowl ‘Alice’ TV Spot + article: Tim Burton’s Alice Leads Super Bowl Trailer Hit Parade
Click to viewTim Burton took his new Alice in Wonderland teaser down the rabbit hole in front of 106 million Super Bowl viewers Sunday and emerged with the most memorable trailer of the day.
The Alice clip (embedded above), which zeroed in on the hyper-jolly Mad Hatter (played by Johnny Depp) and the living pig stool for the haughty Red Queen (Helena Bonham Carter), topped the catchiest trailer poll compiled by MovieTickets.com. The site recruited more than 550 couch potatoes to rank the clips.
Ridley Scott’s new Robin Hood earned the No. 2 spot, followed by Shutter Island and The Wolfman. Faring poorly: M. Night Shyamalan’s TV spot for The Last Airbender came in behind Prince of Persia: The Sands of Time and bested only The Backup Plan in terms of audience impact.
Burton’s 3-D Alice in Wonderland opens March 5.
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