YG Vs. SM: Different Album Sales Strategy

[benihime99]

Comments

[the_erotomanic]

Of course, just with a mere comparison of the online/offline sales of the two recording companies does not mean the superiority of one over the other can be fully concluded.

this.

and besides, they have different genres. sme is more pop/r&b, while yge is more hiphop. they have different audiences.

[stesabsea]

Oooooohhhhh, which artists from SM have r&b music? The only thing that comes to mind is possibly SHINee's first album, but if SME has put out more music like that, I'd like to know about it.

[the_erotomanic]

the r&b songs are usually the songs in the album that they rarely perform. although dbsk promoted before u go. which i think is very 90s r&b. suju has y in their current album. although it's more r&b lite, i think. sorry sorry answer, too. s&m the ballad's songs are pretty much r&b. and i think in snsd's repackage of oh! they had an acoustic/r&b version of 별별별 (☆★☆).

[pivotandsway]

I'm assuming you're already aware b/c of your icon but DBSK definitely (No?, Honey Funny Bunny, etc.). Probably CSJH too but I'm not familiar with their catalog. SJ or SNSD probably have a handful as well but I don't really listen to either of them. SHINee definitely does past the first album like on Romeo (Talk to You, Hit Me) and Lucifer (Love Pain). JYP is more the R&B company imo but they're not really part of this discussion lol

[askbask]

It's pretty simple. SM's big groups have some of the most hardcore fan clubs who ensure huge physical album sales, while among YG' artists only Big Bang get that. Meanwhile, particularly with the SM boy bands, there's less of an impact among casual listeners. f(x), on the other hand, sell well digitally but with less zealous core fans, and SNSD gets both (The Boys was released late November, with the top 50 chart references only counting to the end of November. It will of course be in the final chart).

[ideservestars]

I think the fanclubs are really the only thing keeping sm alive right now. the past few years, the quality of releases/music/mv's has been getting shittier and shittier but the fanclubs continue to eat it up because of support for ~oppa and unnie. without that, i doubt suju and girls gen would even make it into the top 10.

[askbask]

Not true, really. I mean, for SuJu, maybe, since a vast majority of their sales are physical. SNSD rank highly on digital charts each year as well, they're popular among core fans and mainstream audiences. And I don't think their music has gotten shittier - it's gotten better. Videos are bad, but don't matter that much.

[xoxoknlove]

About the quality of music and mv's and the shittiness, I can say the same for YG artist (but then again, it almost applies to a lot of music around the world).

[pivotandsway]

I just hope JYPE gets back in the game next year

[bestsama]

idk both follow a similar formula

(some talent) + (pretty faces) + (everything you can do to make them look different than their natural beings) + (americanized pop music) = $$$

[x_doctess]

I think you didn't read the article.

[bestsama]

shit u caught me

o^_^o

[k0dama]

I dunno if we could really honestly say (pretty face) about CL, even if I love her to death for her excellent tough-girl stage persona.

[weerainbow]

Interesting stuff, I didn't actually realise there was such a clear difference in who sold more digitally and physically between the two companies.