SM's virtual artist to get AI-generated music video from LG Uplus
SM Entertainment will use LG Uplus's generative AI, ixi-GEN, to create content such as music videos for its first virtual artist, Naevis, as part of their joint effort to provide diverse digital content to K-pop fans, the two companies said, Sunday.
The two sides signed an agreement on Aug. 29 to create AI-based digital content. Under this agreement, LG Uplus will use its self-developed generative AI to produce content for Naevis.
They plan to provide innovative AI experiences to K-pop fans worldwide by creating music videos, shorts and merchandise items using images and videos generated by ixi-GEN.
By combining AI with virtual artists, SM aims to create a new cultural genre, while LG Uplus anticipates benefits in marketing and branding through the diverse content generated by ixi-GEN.
Naevis assists SM's girl group aespa with the ability to move between the real world and the digital realm in the group's fictional narrative, according to the entertainment agency.
The virtual character was featured in "Welcome to My World," a track from aespa's third EP "My World," and also appeared before fans at the group's concert last June. The character is set to debut this month.
"The collaboration between LG Uplus's generative AI ixi-GEN and SM's virtual artist Naevis will be an important milestone in realizing future-oriented content and technological innovation through creative synergy between the two companies, going beyond a simple business alliance," Tak Young-jun, co-CEO of SM Entertainment, said.
"The digital innovation that LG Uplus pursues is to provide new and enjoyable experiences to customers," Chung Sue-hyun, chief of the consumer division at LG Uplus, said. "The collaboration with SM, a leading entertainment company here, is expected to not only provide new digital experiences to Uplus customers and global K-pop fans, but also create a high level of synergy in marketing and branding."
SM plans to continuously utilize the latest technology to showcase Naevis across different platforms. The company intends to expand the character’s universe by featuring Naevis in music, online comics, and games, using her voice and content created with advanced generative technology.
source: The Korea Times
The two sides signed an agreement on Aug. 29 to create AI-based digital content. Under this agreement, LG Uplus will use its self-developed generative AI to produce content for Naevis.
They plan to provide innovative AI experiences to K-pop fans worldwide by creating music videos, shorts and merchandise items using images and videos generated by ixi-GEN.
By combining AI with virtual artists, SM aims to create a new cultural genre, while LG Uplus anticipates benefits in marketing and branding through the diverse content generated by ixi-GEN.
Naevis assists SM's girl group aespa with the ability to move between the real world and the digital realm in the group's fictional narrative, according to the entertainment agency.
The virtual character was featured in "Welcome to My World," a track from aespa's third EP "My World," and also appeared before fans at the group's concert last June. The character is set to debut this month.
"The collaboration between LG Uplus's generative AI ixi-GEN and SM's virtual artist Naevis will be an important milestone in realizing future-oriented content and technological innovation through creative synergy between the two companies, going beyond a simple business alliance," Tak Young-jun, co-CEO of SM Entertainment, said.
"The digital innovation that LG Uplus pursues is to provide new and enjoyable experiences to customers," Chung Sue-hyun, chief of the consumer division at LG Uplus, said. "The collaboration with SM, a leading entertainment company here, is expected to not only provide new digital experiences to Uplus customers and global K-pop fans, but also create a high level of synergy in marketing and branding."
SM plans to continuously utilize the latest technology to showcase Naevis across different platforms. The company intends to expand the character’s universe by featuring Naevis in music, online comics, and games, using her voice and content created with advanced generative technology.
source: The Korea Times