Decoding the Business of K-Pop

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Hundreds of concerts, thousands of artists, and millions of fans. Bands like Blackpink, BTS, EXO, Red Velvet and many more have become household names. Altogether this has made K-pop a $9.3 billion industry, now at a crossroads. The business is in need of a further global expansion to sustain its growth. We hear from industry pioneers shaping the next generation of stars and go behind the scenes with boy band RIIZE.

source: Bloomberg Originals