KGC's ginseng ad with trot megastar Lim Young-woong hits 10 mil views in 10 days
Korea Ginseng Corp. (KGC) said Sunday that its commercial videos featuring trot singer Lim Young-woong promoting red ginseng brand Jung Kwan Jang have gained a combined 10 million views within 10 days of its release.
The ginseng brand released Lim's videos on its YouTube channel on April 24.
In the videos, titled “Jung Kwang Jang, the power to prepare for every day,” the singer shows his daily routine, from waking up in the morning and starting his day to exercising after eating and practicing singing.
In the middle of his busy day, Lim is seen eating red ginseng products.
With three versions of the ad, Jung Kwang Jang also posted two short-form videos featuring Lim on YouTube.
The total five clips hit 10 million views in total.
Lim rose to stardom in 2020 when he won TV Chosun's “Mr. Trot” singing competition show and has since become one of the most influential entertainers in Korea.
In April, he topped the list of celebrity brand reputations analyzed by Brand Reputation Index Korea, followed by K-pop girl group ILLIT and actor Kim Soo-hyun.
KGC said it analyzed the viewing trends of the videos and found that both women and men showed high interest in health care.
“Women aged between 55 and 64 took up 38.5 percent of the viewers, followed by men aged between 35 and 44 at about 24.6 percent, indicating that Lim's videos attracted not only women but also men who are highly interested in health care,” the company said.
The company added about 20,000 new people signed up for Jung Kwang Jang membership between April 24 and May 1, up 72 percent compared to last year's promotion in the same period, thanks to the singer.
source: The Korea Times
The ginseng brand released Lim's videos on its YouTube channel on April 24.
In the videos, titled “Jung Kwang Jang, the power to prepare for every day,” the singer shows his daily routine, from waking up in the morning and starting his day to exercising after eating and practicing singing.
In the middle of his busy day, Lim is seen eating red ginseng products.
With three versions of the ad, Jung Kwang Jang also posted two short-form videos featuring Lim on YouTube.
The total five clips hit 10 million views in total.
Lim rose to stardom in 2020 when he won TV Chosun's “Mr. Trot” singing competition show and has since become one of the most influential entertainers in Korea.
In April, he topped the list of celebrity brand reputations analyzed by Brand Reputation Index Korea, followed by K-pop girl group ILLIT and actor Kim Soo-hyun.
KGC said it analyzed the viewing trends of the videos and found that both women and men showed high interest in health care.
“Women aged between 55 and 64 took up 38.5 percent of the viewers, followed by men aged between 35 and 44 at about 24.6 percent, indicating that Lim's videos attracted not only women but also men who are highly interested in health care,” the company said.
The company added about 20,000 new people signed up for Jung Kwang Jang membership between April 24 and May 1, up 72 percent compared to last year's promotion in the same period, thanks to the singer.
source: The Korea Times