or, "Keith discovers WordPress." :P
Either the FB/twitter links are built into the theme or he may know more than we think. Or his Current position comes with a Cheeky Code Monkey much like how Rachel has @Willatwork. Previous tweets hint at potential video bits and what-have-you. (Troll Rapid Fire? Puppet Theater? :D?) Whatever the case, I hope he knows his way around the comment controls because... yeeeah, if you think the troll infestation on Twitter is bad, having them swarm onto his blog is going to be that much worse.
Also? Keith should totally hire me to do redonkulous mugshots of Bill-O and friends for Worst Persons of the Day. Just saying. I mean what