MTV Canada is officially being taken off the air

[likeanunmadebed]

MTV Canada is officially being taken off the airhttps://t.co/RlZ3V7lsm9
- blogTO (@blogTO) November 1, 2024
Bell Media announced that the channel will be taken off the air on December 31, 2024

Comments

[genbu_no_miko24]

Youtube really killed it off. Cause why wait for your fave song or music video when you just play it a video-platform site.

[skeetertuskin]

No, what killed was the 2000s and the arrival of ultra vapid and superficial celebrity and reality tv culture that slowly replaced the alternative music scene and the corresponding video art format. And while the reality shows like The Osbournes and The Hills helped usher in the millennium and revive the channel for a while, the new programming ultimately killed its long running legacy/brand. YouTube was the final nail in the coffin.

[genbu_no_miko24]

Yeah it was the final nail in the coffin.

[varioussaints]

I agree. I think they could have kept it going had they kept the focus on the music and inviting people for live performances (whether filmed in studio or remotely). Now if you want to see someone perform live, you basically have to either pay to see them live in concert, hope they release some sort of performance video and/or concert recording themselves, or hope they show up on a talk show or make it over to Live Lounge or something. It was also a great way to discover music from artists you wouldn't necessarily seek out, which YouTube isn't necessarily great at.

[skeetertuskin]

Yep. There were so many interesting angles they could have explored, especially with the rising popularity of garage/indie bands in the noughties. They should have scaled it down to a niche group of viewers but ofc capitalism won and viacom wanted bigger advertisers instead.

[likeanunmadebed]

This would make for a good ONTD University thesis!

[chocobeans]

I'll never not believe that Vice is what MTV should've grown up to be.