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Anna Kendrick recently guested on the Crime Junkie podcast to discuss (amongst other things) her decision to become a director, her relationship with true crime, and the ethics surrounding the production and consumption of true crime media. One of the biggest takeaways from the interview is that Anna Kendrick donated all of the money she earned from this project to RAINN and the National Center for Victims of Crime.
In short, the project was not originally intended to be a "money-making venture" for her but instead a project about which she was deeply passionate. All of the resources she gathered for the film went directly towards making the movie. It wasn't until a week before TIFF (for which she said they "just barely made the deadline to get into") that she sat back and realized that this was more than just her directorial debut and a project close to her heart but also something that was going to make money. She felt gross about the amount of money that the film stood to make, especially given the "really valid ethical questions around true crime," and decided to donate the money instead.
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