Olivia Rodrigo Could Have Toured Stadiums During GUTS World Tour, But Chose To Do Arenas Instead
Olivia Rodrigo's 'GUTS World Tour' is now the highest grossing tour by an artist born this century ($186 million). pic.twitter.com/l81K9ntdRQ
- chart data (@chartdata) October 24, 2024
Zack Morgenroth (co-manager, Lighthouse Management + Media partner): The Sour tour was her first time out on the road and was a huge underplay, given the success of the album.
Dave Tamaroff (partner, WME): Her last tour could have been in arenas, based on everything she had going on.
Michelle An (president/head of creative strategy, Interscope Geffen A&M): There were a lot of conversations about [arenas] on the last tour, and ultimately, Olivia was the final decision-maker - she felt like she needed to do the theater run to get to know the fans in a more intimate way.
Zack Morgenroth: There was so much demand from fans this time around that Live Nation said to us that arenas now felt like an underplay - we probably could have done stadiums everywhere.
Melissa Garcia (choreographer): Olivia is the captain of the ship - right from the very beginning, she knew exactly what it was that she wanted.
Olivia Rodrigo: GUTS World Tour is streaming on Netflix right meow.
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