The company behind "healthier boba" is ... doing less than great right now

[therearewords]

Simu Liu Accuses Boba Brand of ‘Culture Appropriation’ in Viral Dragons' Den Clip - Then $1M Investment Is Pulled https://t.co/WTzbP51pvY
- People (@people) October 17, 2024

- In case you missed what this is the follow-up to- Bobba’s Instagram page posted a statement on Oct. 14 and apologized for the controversial business pitch. The six-part

Comments

[ginainabottle]

I’ve never had bobba but I’d try the OG one before even touching the supposedly improved new version. I don’t mind reinvented versions of foreign food - lord knows I adore the atrocities they make with sushi here in Brazil - but the audacity of claiming as a fact that you’re making it better but doing whatever your culture deems relevant/tastier is just beyond.

[silverstarry]

These fools weren't even changing a boba drink to adapt it to their culture. Everything shown in their pitch that they claimed was innovative, original, and disrupting the current boba industry (fruit juice, popping boba, prepackaged boba drinks that can be sold at grocery stores instead of made fresh) has all been done for years. The nerve to claim that they were improving boba by inventing new options when they were just repackaging the same old stuff almost made me laugh (except for the part where it was infuriating).

[ginainabottle]

WTF they weren’t even trying anything new? I thought they were adding stuff americans can’t live without like bacon or neon yellow cheese or something lol

[therearewords]

Not bacon!

[pi_lady]

This reminded me of Yankee Candles releasing man candles like a decade ago which they called Man Twon, First Down, Riding Mower, 2x4. LMAO

[silverstarry]

Honestly, I would have been a lot more interested if these Québécois had tried to sell the investors on poutine boba.