Scooter Braun on Taylor Swift Feud: ‘Five Years Later, It’s Time to Move On’

[stewie_e]

Scooter Braun on the Max documentary "Taylor Swift vs Scooter Braun: Bad Blood": "There were a lot of things that were misrepresented." https://t.co/e2rDnymVxE
- Variety (@Variety) October 10, 2024
Scooter Braun is urging Swifties to “move on” from his 5-year feud with Taylor Swift. The retired music manager and current CEO of HYBE America, who

Comments

[frejasface]

So...he purchased her masters legally and she started a hate campaign...because she doesn't like him? Idgi.

[happybunny_v]

its a douche move not to sell the masters back to the artist if they're willing to pay the same amount.

[melancolour]

Why would it be douchey to go after a profit if you outbid the artist tho?

[duchello]

You don't actually need to have this explained do you? Like I know TS is very hateable but lol

[melancolour]

In a world where artists both sell and buy their masters, I think it's not correct to say that artists owning their masters is necessarily the thing they care about the most. Taylor could have bought her masters, and didn't- she, of all people, could afford it. To even get them in the first place, she would have had to pay more than him, so it doesn't make sense to pay no more than he paid. Similarly, if she had some huge scandal like Mili Vanilli style that her masters hugely depreciated, it wouldn't make sense for him to try to sell them to her at that time at the same price.

[the_pinkdress]

The big issue really was that Taylor would have to buy the label, and couldn’t just buy her masters. So she would t really be paying the same amount.

If Scott Borchetta had only sold her the masters, the valuation of the label would go way down and he wouldn’t have the interest he did to sell it for the amount he did. That’s why people say Taylor is mad she is just at the bad end of a deal this time, because technically it’s true… she is appealing to the idea of artists rights in the sense of ‘this should be valued based on its worth to me’, but instead it is simply being treated as an asset. And people are right to point out that this is how Taylor is in business too, but that this time it didn’t work out for her. That’s also why the messaging is confusing, because is this just about who bought them or her feeling the right to own the masters? If the latter you’d think she would’ve said something sooner, unless of course she assumed someone would be buying them for her anyway.

[the_pinkdress]

It’s most likely Taylor thought she had out maneuvered Scott Borchetta because she left the label without buying her masters, knowing he would sell the label, and likely made a deal that her new label would buy it for her. But she didn’t know that Scooter was willing to outbid to buy it, and so she went to this new label thinking her masters would come with her, but she was out maneuvered and hadn’t thought Scooter was going to be in the equation. I do think she probably never liked Scooter so yeah that made it ‘worse’, I guess, but no it’s not the actual reason she got mad IMO. She never thought she’d really lose her Masters and then she felt like she got played.

[genbu_no_miko24]

LOL I can't lie, I have to laugh at Taylor getting out-maneuvered.

[lechuza_yoya]

wait, did she have the chance to buy her master before Scooter entered the picture???

I always believed her label played her and never offered bc she was leaving.

[the_pinkdress]

There were definitely negotiations between Taylor and her old label before Scooter was ever a part of it but they went nowhere- Big Machine would probably say they had no incentive to sell them to Taylor and devalue their own label when she would take them and leave, and Taylor would probably say that she was never offered a fair deal because everything would be about keeping her at Big Machine which was being sold anyway, etc. But I don’t think Taylor was gonna just leave it there and I don’t think the idea that this is all about Scooter Braun ever made sense.

[hunnichild]

They wouldn't do a straight exchange. One of their initial offers was that she signs another 6-album contract and essentially "earn" the masters to one older album with each new album released. The last offer on the table before talks broke down was handing over her masters and all materials they had of her, in exchange for a new ten-year contract. There was never any way they were going to let her have her masters AND leave the label.