Nauuuuuuuuuuuur, My Crumbl Cookie is from the Black Market (But it Does Have a Pink Box!)
Click to viewCrumbl Cookies is a US based business that sells cookies with themed and sometimes outlandish flavors. They are incredibly popular, so of course there was a group that tried to bring that popularity to the Land Down Unda'. See the OG's origin story below
An Australian based lil scam group calling themselves Crumbl Sydney advertised on social media an unprecedented event -- they were going to invite influencers to a weekend pop-up to try these viral cookies in Australia.
*record scratch* Wait how are they getting American cookies to Australia? Is Crumbl Sydney affiliated with Crumbl?
"They claimed to have spent more than $6,000 alone on roughly 700 cookies before reselling them to Aussie consumers in Sydney.
They also spent $4,000 on flights, $2,000 in duties, taxes and customs brokering, more than $1,000 in staffing, and additional costs for the pop-up store.
They added that they complied with rules about food importation and reselling, and kept the cookies in airtight containers to preserve their freshness."
The legitimate Crumbl Cookies sell for about $8.00 AUD (~5.50 USD) a piece, but scammahs gotta make a profit, so Crumbl Sydney priced each cookie at $17.50 AUD. If all these expenses and overhead were correct, then the organizers would have actually incurred a loss.
The influencers and regular people stood in line for over an hour and complained that in addition to the high prices, the cookies were not fresh and bland. Allegedly, the cookies were not even imported but thought to have been baked by the organizers or someone the organizers paid.
If they are real, the issues of selling days old imported cookies could get them -- well they were caught with their hands in the crumbl cookie jar. The legit Crumbl site states that their products cannot be resold for commercial purposes, but don't worry Crumbl Sydney says they're not in it for the money. All of Crumbl Sydney's social media has been wiped off the map, presumably after they were sent a cease & desist from the real Crumbl.
Their statement: "We never claimed to be an official Crumbl store," they wrote. "This was clearly stated in bio and our comments. Our goal was to bring the authentic Crumbl cookies to Australia by importing the cookies directly from the USA."
Sources - Will the Real Crumbl Cookie Please Stand Up? | Yahoo Finance | Baked Goods IP