NEON wanted to buy 'Hit Man' but was outbid by Netflix
Neon CEO Tom Quinn naming Hit Man as one that got away is such a bummer. A ton of people saw it on Netflix, certainly, but it absolutely would have been more talked about and engaged with (and, yes, made some money at the box office!) if it had been a theatrical release first. https://t.co/8xM23IVAgx pic.twitter.com/ySxxuukuhc
- Eric Goldman (@TheEricGoldman) September 5, 2024
NEON founder and CEO Tom Quinn reveals that the company wanted to buy ‘HIT MAN’ out of TIFF but was outbid by Netflix:
“The film was made for, I believe, somewhere between $5 million and $7 million. We offered $10 million for U.S. rights only, which would’ve been a record sale. We believed the film would have grossed in excess of $25 million domestically, with a chance of doing maybe as much as $40 million. Considering what’s happened this summer with Longlegs, I think we would’ve been proved right. And no discredit to Netflix, but they paid in excess of $20 million for that film with a few other multiple territories. And to me, that’s a disappointment for exhibition and certainly a disappointment for us.”
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