Min Hee Jin out as CEO of ADOR

[varioussaints]

ADOR Announces New CEO + Min Hee Jin States Decision Was Made Unilaterallyhttps://t.co/dIwZz7pBPY pic.twitter.com/R5BvJUSDwJ
- Soompi (@soompi) August 27, 2024

Min Hee Jin is out as CEO of ADOR. She will, however, stay on as an internal director and continue to manage NewJeans.

Comments

[afrosamurai1089]

I will forever judge anyone who was involved in New Jeans' recording of "Cookie".

Gives me the creeps just thinking about it - those poor children.

There will be documentaries about the mistreatment of minors as the whole world looked on.

[maclou]

Both the content of Cookie itself and the response to criticism about it revealed so much about her and the company right off the bat!

[goshipgurl]

Excuse me, they consulted various professionals of the English language and none of them knew that "Cookie" was something else. It was obviously just made up by some random netizens.

[muffintiem]

I had to laugh when they said a native English speaker wrote the song--girl it's a Swede, and even if their English is great (most ppl under 50 speak really really well), don't lie. And I'm sorry, a millenial Swede (Ylva Dimberg is 35) who writes kpop would definitely know what that fucking euphemism is, and the lyrics are obvious. They thought they were slick with that shit.

[varioussaints]

Agreed. My view is that even if a non-native speaker wrote it MHJ and ADOR failed utterly by not first running it past a native speaker. Especially since it's not just a throwaway line they could potentially skip in performances (something like when groups have to skip brand names on public broadcast). The entire damn song is one giant sex metaphor. It's awful.

[primrosettes]

I think they did run it past someone. I can't remember the exact name of the department, but its specific job within hybe is to make sure translated lyrics aren't offensive. They warned her about the lyrics and she ignored them.