Jools Lebron’s Viral Catchphrase ‘Very Demure, Very Mindful’ Was Trademarked By Someone Else

[stewie_e]

Jools LeBron, the creator who popularized “demure,” shares she’s unable to launch merch because her viral phrase was already trademarked:

“I wanted this to do so much for my family and provide for my transition and I just feel like I dropped the ball.” pic.twitter.com/FxTVHfb6Lo
- Pop Crave (@PopCrave) August 24, 2024
Jools Lebron’s viral catchphrase

Comments

[silverstarry]

Even if he filed for the trademark before she did, that doesn't mean it will definitely be granted to him.

Part of the trademarking process is publishing a public notification that you are trademarking XYZ. During this time, anyone can object to the trademark on the grounds that they have rights to it. It's kind of like that part of the wedding ceremony where the officiant says "if anyone knows of any reason why these two should not be married, speak now or forever hold your peace."

Trademark law grants the rights to whichever person can show that they used XYZ in commerce first. That's why Beyoncé was never going to win her trademark for Blue Ivy over the woman who had already owned a boutique with the same name for years before Beyoncé even got pregnant.

But there are multiple trademark categories and you have to apply for each one, which means that the Blue Ivy boutique woman would have been able to keep the Blue Ivy trademark for retail clothing but not for other categories which she hadn't ventured into (like fitness classes, for example).

If Jools wants to pursue this trademark, she still can.

[skeetertuskin]

You should dm this to her.

[therearewords]

TIL.

[silverstarry]

ONTD University is here to educate everyone (even on boring stuff like trademarks)!

[therearewords]

Love that for me.