Screen Time Shift: 88% of Gen Z and Gen Alpha Prefers Smartphone Viewing
Screen Time Shift: 88% of Gen Z and Gen Alpha Prefers Smartphone Viewing https://t.co/ygowScfsCr
- TheWrap (@TheWrap) August 15, 2024
It seems more and more people are preferring to watch film, television, and other online content on the go.
Smartphones have edged out connected TVs (CTVs) as the most preferred devices for watching video content. Hub Entertainment Research reveals that smartphones are the top choice for 69% of U.S. viewers watching any video content at least weekly, compared to 68% for connected TVs.
The preference for smartphones is even more pronounced among Gen Z and Gen Alpha, with 88% of those aged 13-24 using smartphones for video viewing weekly, as opposed to 72% using smart TVs. Among the 35+ crowd, smartphone usage drops significantly to 55%, compared to 63% for smart TVs.
Poll ONTD Viewing Poll
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