Why Are The Online Girlies 'Very Demure, Very Mindful' Right Now?

[stewie_e]

Being ‘very demure’ is TikTok’s newest trend. Here’s what it means: https://t.co/NJVyO0yVG4
- TODAY (@TODAYshow) August 15, 2024

It all started on TikTok when Jools Lebron (@joolieannie) posted a series of videos over the past few weeks, giving advice on how to look "demure" and "mindful" at work and in life

Comments

[skyler_white_yo]

I think looking professional at work is important but over the years what is considered professional has become more relaxed.

However the words demure and modest sound like dog whistles.

[irajaxon]

However the words demure and modest sound like dog whistles.

this is also why i hate "vulgar", it sets off every alarm in my head

[skyler_white_yo]

Oops, it’s mindful not modest, but my point still stands.

[cheerspinkears]

No you were right the first time. The TikToker does mention being modest after their Marge Simpson vs. Patty and Selma analogy.

The tone def does seem like a joke though

[anterrabre]

That's because it is. It's more tradwife philosophy without the being married part, that a woman should be modest and keep her thoughts to herself.

[sabrina54]

This is the first I'm hearing of this trend but Tradwife is the first thing I thought of

[ashtrayrock]

Very "keep sweet".

[bellwetherr]

the initial video is definitely a joke tho lol

[skyler_white_yo]

I see that now, I didn’t watch the videos so I just went grump mode without seeing the context.

[bellwetherr]

well i know we don't read so idk why i expected us to watch here on ontd!!

[archersangel]

However the words demure and modest sound like dog whistles.

Sounds Evangelical Christian, Mormon, or Tradwife to me.

[steffi_333]

Literally if somebody told me to be demure that would get my hackles up so bad. Feels like a coded word for controlling women.