‘It Ends With Us’ Begins With Impressive $24 Million Opening Day as ‘Borderlands’ Crumbles
Box Office: 'It Ends With Us' Begins With Impressive $24 Million Opening Day, 'Deadpool' Holds Strong as 'Borderlands' Crumbles https://t.co/35mJJPfGIM
- Variety (@Variety) August 10, 2024
The August box office is looking Lively with Sony’s drama “It Ends With Us” scoring a spectacular opening day of $24 million from 3,611 locations across Friday and preview screenings. The adaptation is now looking at even higher projections north of $45 million across the three-day frame - a fantastic start for a drama with a mere $25 million production budget, well below the spend of the typical studio summer tentpole.
Proving less successful at that is “Borderlands,” Lionsgate’s long-gestating adaptation took in a meager $4 million from 3,125 locations, even with increased ticket sales from play in Imax and other premium large-format auditoriums. The sci-fi comedy is in serious danger of opening below $10 million - a terrible result considering its production budget of $115 million. It could be even be below director Eli Roth’s last feature, the modestly budgeted slasher “Thanksgiving,” which got to eight-digits in its debut last fall.
The writing has been on the wall for a while now with “Borderlands.” Now opening more than three and a half years after principal photography kicked off, the would-be franchise-starter has earned the worst critical response of any wide release this summer.
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