brat summer takes over the Harris campaign
kamala IS brat
- Charli (@charli_xcx) July 22, 2024
CNN is just now learning that we're living in a brat summer. pic.twitter.com/4MNALNxF3F
- Austin Linfante (@AuLinfante) July 22, 2024
Greg Gutfeld: "Do you really want brats to run this country? They already do enough damage"
Jessica Tarlov: "You don't understand the essence of brat summer" pic.twitter.com/t8ycQJDboT
- Ari Drennen 🍏🌴 (@AriDrennen) July 23, 2024
Vice President Kamala Harris is brat.
At least that’s what supporters of Harris have taken to calling her with social media awash with lime green highlighted memes of the vice president dancing and clips of her various speeches.
The meme-forward strategy took off after British singer Charli XCX appeared to throw her support behind Harris for a potential White House run. A video cut of Harris laughing and set to a Charli XCX song from the album “Brat” quickly went viral. The singer soon followed with her own take.
“Kamala IS brat,” the 31-year-old singer wrote Sunday on the social platform X, shortly after President Biden announced he was exiting the 2024 race and endorsing Harris.
Soon after, the official X account for Biden’s campaign rebranded itself with a profile header change to a Brat-lime green image that reads “kamala hq.”
But what is “brat”?
Charli XCX’s 2024 summer album release titled “Brat” is a nightclub favorite and features a collection of songs that are all about the female gaze and how younger generations of women aspire to live.
This is how the singer explained it in a TikTok video:
“That girl who is a little messy and likes to party, and maybe says dumb things sometimes, who feels herself but then also maybe has a breakdown but parties through it. It’s very honest; it’s very blunt - a little bit volatile, does dumb things, but, like, it’s brat. You’re brat. That’s brat.”
Many have taken “brat” to be the opposite of the “perfect” girl image that women are faced with on social media.
The “brat” color has also been co-opted by the Harris campaign. The very specific shade of chartreuse or lime green, has been shared across the social media channels of the campaign.
However, according to Charli, anyone can be a brat.
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