(Some) Paris Olympic Uniforms 2024

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Paris Olympic Uniforms 2024 and Inspiration Behind the Designs: From Team USA’s Ralph Lauren Suits to Mongolia’s Viral Looks and More https://t.co/uLN47wYJuO
- WWD (@wwd) July 21, 2024

In 2024, the relationship between fashion and the Olympics continues to grow, with luxury conglomerates like LVMH Möet Hennessy Louis Vuitton taking on major sponsorship roles. Several major LVMH houses, including Louis Vuitton, Dior and Berluti are involved with the Paris Games.

Team France, Berluti & Stéphane Ashpool



Male athletes will wear a midnight-blue tuxedo jacket featuring a patina-effect shawl collar in the colors of the French flag. The tuxedo is complemented by matching trousers and Berluti’s signature Shadow trainers. Female athletes will have the choice of a sleeveless tuxedo jacket, paired with either trousers or a silk wrap-around skirt. Stéphane Ashpool, artistic director and founder of Pigalle, designed uniforms and village outfits for Team France for the upcoming 2024 Paris Olympics. The uniforms, crafted with technical fabrics, feature a white base with gradient colors representing the diversity of France that is not always depicted in movies or international TV series.


Team USA, Ralph Lauren



For the ninth time, Ralph Lauren created uniforms for both the Olympic and Paralympic athletes. These uniforms will be worn by the flag bearers and be seen in the opening and closing ceremony parades of the 2024 Paris Olympics.

Team Mongolia, Michel & Amazonka


According to social media, Team Mongolia is already winning gold in uniforms for the opening ceremony of the 2024 Paris Olympics. Designed by Michel & Amazonka, the uniforms consist of embroidered vests and caftans resembling Mongolian traditional dress.

Team Canada, Lululemon



For the opening ceremony, athletes will wear a jacquard bomber jacket with a unique print celebrating Canadian art, architecture and nature. For the closing ceremony, they will wear a collaboration with Indigenous artist Mason Mashon of the Saddle Lake Cree Nation, featuring a print inspired by natural illumination, including the Aurora Borealis.

Team Ireland, Laura Weber


Laura Weber created Team Ireland’s uniforms for the opening and closing ceremonies at the 2024 Paris Olympics. She also designed suits for Ireland’s hospitality staff and executive board. The uniforms are white, honoring the ancient Greek tradition of wearing white to symbolize hope for the future. Each athlete’s jacket includes an embroidered patch representing their home country.

Team Belgium, Fairchild



Dressage rider and designer Alexa Fairchild, who is also the granddaughter of legendary WWD chairman and editorial director John B. Fairchild, designed the uniforms for the Belgian national team. Central to the collection is the “Embrace” concept of entwined ribbons in the black, yellow and red colors of the Belgian flag, inspired by its coat of arms and the country’s “unity makes strength” motto.

Team Haiti, Stella Jean


The women’s uniform consists of a full skirt adorned with Philippe Dodard’s artwork, complemented by a chambray shirt made from Haiti’s traditional “blue cotton,” a craft that is slowly fading. Over this, a sleeveless blazer crafted from recycled fabric features the Haitian Olympic emblem. For the men’s uniform, the pants showcase the motif from Dodard’s painting, paired with a field jacket inspired by the traditional Guayabera shirt worn by local men, which pays homage to Jean’s grandfather. This ensemble is completed with a striped shirt and a printed scarf.

Team Spain, Joma


Team Spain’s uniforms for the 2024 Paris Olympics are designed by Joma, a Spanish sportswear brand.
The collection was inspired by the carnation flower, a symbol deeply rooted in Spanish culture, and is described as “fusing tradition with modernity.” The uniforms prominently feature the colors of the Spanish flag - red and yellow. This patriotic color scheme is evident in both the podium outfits and the opening and closing ceremony looks.

Team Great Britain, Ben Sherman


“This time, the designs reflect the evolving landscape of British fashion and cultural identity. The ceremonial wear and retail capsule collection for Paris 2024 embodies a fresh perspective characterized by vibrant patterns, intricate detailing and renewed energy,” said Rachel Terrace, chief brand officer at Marquee Brands, the parent company that owns Ben Sherman. The collection features motifs designed for the Olympics, including a deconstructed Union Jack, a unique logo incorporating symbolic flowers from the U.K.’s four nations: rose (England), thistle (Scotland), daffodil (Wales) and shamrock (Northern Ireland).

Team Sierra Leone, Labrum


The collection incorporates elements that celebrate Dumbuya’s cultural background. For instance, the windbreakers feature a striking white and cobalt blue print inspired by cowrie shells, which historically symbolize wealth and prestige in African culture.

Team Australia, Sportscraft


Sportscraft created the official uniforms for Team Australia for the 2024 Paris Olympics. The design features an ombré green and gold print reminiscent of a warm summer sunset, symbolizing Australia’s national colors. Men will wear a single-breasted blazer over a cotton T-shirt with gold and green ribbing, paired with knee-length beige chino shorts. Women have the option of a double-breasted blazer that can be worn with either beige shorts or a pleated skirt featuring the same ombre design.

Team Australia, Speedo


Speedo is the official swimwear supplier for Team Australia for the 2024 Paris Olympics. The brand created a collection featuring high-performance suits designed for various aquatic sports. The swimwear is engineered to enhance performance in swimming, artistic swimming, water polo, surfing and diving. The collection incorporates Australia’s green and gold colors.

Team Ukraine, 4F


Team Ukraine’s official uniforms for the 2024 Paris Olympics have been designed by the Polish brand 4F. The uniforms feature wheat motifs and traditional embroidery, symbolizing growth and prosperity. The unveiling took place in Kyiv in June. The uniforms were modeled by top Ukrainian Olympians, including canoeist Liudmyla Luzan and judoka Daria Bilodid, emphasizing the pride and readiness of the team.

Team Japan, Asics


Asics is the official sportswear for Team Japan at the 2024 Paris Olympics. The collection’s primary color is a new “Sunrise Red,” which creates a gradient effect on the main item, the “Podium Jacket.” The collection features the “Yagasuri” graphic, a traditional Japanese pattern representing determination and strength.

Team Brazil, Riachuelo


Riachuelo created Team Brazil’s collection for the 2024 Paris Olympics, which is inspired by Brazil’s heritage. The uniforms feature Havaianas flip-flops, a striped shirt and an embroidered jacket. The color palette includes shades of green, blue and yellow, alluding to the Brazilian flag. The designs incorporate references to Brazilian biodiversity, featuring fauna and flora elements.

Team China, Anta


Anta designed Team China’s uniforms, which incorporate traditional Chinese elements. The primary colors used in the uniforms are red and yellow, which are symbolic of the Chinese flag and represent good fortune and happiness in Chinese culture.

Team India, Tarun Tahilian


The male athletes will wear a kurta Bundi set, which reflects Tahiliani’s signature style. The Bundi is a traditional sleeveless jacket that complements the kurta. Female athletes will wear an elegant sari featuring ikat-inspired digitally printed panels in saffron and green, along with blue buttonholes that represent the Ashoka Chakra. The sari will be paired with sneakers adorned with traditional Benares brocade.

Team Türkiye, Vakko


With 2024 marking the 100th anniversary of the country’s first participation in the Games, the Turkish national team will be wearing outfits designed by 90-year-old luxury brand Vakko. The designs, which also include travel outfits for the athletes, are in the country’s red and white flag colors, with a touch of sky blue meant to represent peace.

Team Uganda, IGC Fashion


For Uganda’s breakdance team, the Paris Olympics will be the occasion for two firsts. Not only is the sport making its entry into the competition, but its uniforms are 100 percent upcycled, courtesy of Ugandan streetwear label IGC Fashion.

Team Nigeria, Actively Black


For the ceremonies, male representatives will wear an outfit inspired by the “senator suit” popular with the country’s politician, with a long vest over slim track pants, while female athletes will wear a style rooted in the buba dress. Accessories will include traditional gele and fila hats.

Team Switzerland, On


White and red dominate the 24-piece lineup that will accompany the athletes from opening ceremony to closing parade, nodding to the national flag, but the designs also play on gradients of colors inspired by the coat of arms of the country’s 26 cantons as a call for unity.

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The Summer Olympics is in 4 days and I'm kinda pumped for the opening ceremonies. Mongolia and Haiti's uniforms ate. Faves?