Chinese model, Ye Hao, becomes viral over GQ China editorial

Jul 09, 2024 22:43


ye hao in ‘heat stroke’ photographed by wintam for gq china june pic.twitter.com/dIuWzqGIr7
- wait! my purse... (@justice4glitter) July 2, 2024

The model has taken the fashion world by storm after his GQ China’s June editorial titled “Heat Stroke,” photographed by Wintam. The photo series explores the intensity of summer heat through bold styling and vibrant imagery.

Featuring him shirtless with T-shirt-shaped sunburn makeup on his torso, the editorial has sparked widespread discussion online, going viral with many recreating the heat stroke make up, to celebrate summer.

Hao is named “The Asian IT Boy” on social media, where users praised his striking appearance. He made his social media presence official by creating an Instagram and TikTok accounts, drawing a large following.

#YeHao Launches Instagram After Viral #GQChina Shoot - Read more about new IT Boy: https://t.co/uhHmNihchA

Photo Courtesy of GQ China & Together Model Management pic.twitter.com/Pr33o1yKoT
- MMSCENE Magazine (@mmscene) July 9, 2024

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