I had a friend who ran a super, super successful business. She said if you have to turn to groupon or YouTube ads to drum up money ....it's not great. Exceptions apply. But I don't even know if I can think of a time an ad influenced me TO buy something:
It depends on the age group. There's a large group of adults that see ads as bad because we grew up with the pop ups = virus porn sites and they're largely the group that is wary of ads but there are a lot of people who will click on ads (works in marketing)
Ads have the opposite effect on me, it's guaranteed I will never want your product.
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